It’s a fact of life: as we age, so too does our skin. Over the years, the skin’s natural functions, including cell turnover, production of sebum, collagen and elastin, begin to slow. This causes typical changes such as loss of elasticity and moisture.
These signs of mature skin usually become visible from the age of about 30, however it could be earlier or later depending on internal and external factors like genetics, diet and sun exposure.
Youthful skin is firm because the muscle fibres under the skin are short, thick and taut. As we age, these fibres lengthen and loosen, making the skin sag and become thinner.
Increased exposure to free radicals – which can be caused by UV rays, exhaust fumes and cigarette smoke – is known to accelerate the ageing process.
“The most important anti-ageing step is the use of sun protection. Sun exposure may lead to premature skin ageing including the appearance of fine lines, wrinkles and pigmentation.”
Despite its important function, facial sunscreen is often overlooked in one’s beauty routine. Perhaps because it is perceived as oily or heavy on the skin, or simply just another step to be considered on top of our cleansers, serums and moisturisers.
An innovative, new range of facial sunscreens is set to change this. UV-iQ Australia combines SPF50+ protection with scientifically-proven skincare ingredients to deliver time-saving skincare solutions.
Australian made and owned, UV-iQ is formulated to protect skin from harsh Australian conditions where UV levels are amongst the highest in the world.
UV-iQ makes it easy to keep skin protected, with formulas tailored to specific skin types that feel luxurious and are quick and simple to use.
To help remain protected throughout the day, UV-iQ packaging is light and compact – perfect for keeping in your bag to reapply on the go.